tag:blogger.com,1999:blog-69086714182346019982024-03-19T16:47:05.485+08:00Semusi - Context Awareness Made EasySemusi - Context Awareness Made EasySemusihttp://www.blogger.com/profile/10537960853577022229noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-6908671418234601998.post-34501329028938804712014-11-25T20:13:00.004+08:002014-11-25T20:13:57.916+08:00Touchdown Tuesdays - Snapdeal App Review<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: inherit;"><br /></span>
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<span style="font-family: inherit;">The
retail industry is on a boom, Indian retail business is now standing
tall at about 3 billion dollars; <a href="http://www.snapdeal.com/">Snapdeal</a> is no doubt one of the
biggest players in the space, and a very promising one.</span></div>
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<br />
</span><br />
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<span style="font-family: inherit;">While
the market is hot, the focus is shifting now towards making the
purchase happen on mobile apps, the e-tailers are even doing
campaigns to make sure that people buy using mobile apps, Amazon for
example offers special discounts if you buy using their application,
even the sales are targeted towards a certain platform only.</span></div>
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<span style="font-family: inherit; font-size: large;">Snapdeal
-</span><br />
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</span></div>
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<span style="font-family: inherit;"> The
mobile application is at par with other competitors, with features
like “shake to get exclusive offers”</span></div>
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<a href="http://2.bp.blogspot.com/-DpbkRrSWkTw/VHRvErMbLKI/AAAAAAAAALE/mvx31rNpndo/s1600/pic1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-DpbkRrSWkTw/VHRvErMbLKI/AAAAAAAAALE/mvx31rNpndo/s1600/pic1.png" height="320" width="180" /></a></div>
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<span style="font-family: inherit;">I
like to do my teardowns of any app on certain criterias like
</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">1.
Engagement - Knowledge – Competitors and User</span></div>
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<span style="font-family: inherit;">2.
Disengagement & Why ?</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Engagement
-
</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">One
of the most important part of any e-tailer application is to keep a
pointer in the mind of its users that whenever they want to buy
something “snapdeal” is the app they should be going to, Its a
tough thing to do given that there are too many distractions in a
user's
life and too much competition, if your engagement message is wrongly
targeted or even badly timed , it may be of no use to the customers,
in fact the problem boils down to the fact that does the e-tailer
know what his customer is intending to buy next.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">For
the online sales a bigger chunk of this problem was solved by
facebook and google, they look at your internet traffic, your likes
and shares and deduce what category of products you might be
interested in, the retailers do the campaign of their ads and the
relevant ones are shown to the relevant category of people.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">But
when it comes to mobile, a user is living in a silo, he may be
doesn't even have an account with your mobile app and never bought a
thing from you before so you don't even know his buying profile, and
hence you (e-tailer) will suggest everything you can to him on your
app, on the first day your app is blind, your app will remain blind
until the day your user makes a move and buys something or browses
something atleast.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">What
come out from the above discussion is
</span></div>
<ol>
<li><div style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;">“Knowledge”
about your user</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;">Knowledge
about his interests, what he likes and what he/she is really into
these days.</span></div>
</li>
</ol>
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<span style="font-family: inherit;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;">The
next big thing to know of is Competitors, which is vital to know but
how to ? remains a question, what if the user is a total Flipkart
buff, buys everything from Flipkart, does/should Snapdeal go an extra
mile to convert him? Well I leave this question to them but do they
know about the presence of their competitor in the user's phone, I
doubt that.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Lets
assume that we know the user, atleast what you present to user as the
<u>first experience</u>
will differ user to user; A hardcore gamer should see the listing of
game titles rather than some ads selling mixer grinders,although
mixer grinder ads may make more sense to a homemaker.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Bringing
the user back in the loop is a hard thing to do, you got to keep
making a pointer in the mind of user at “subtle” timings that
“Our app is around for you”, one of the most used engagement
model is sending interesting push notifications, make your users
aware of sales and interesting events in your business, but the model
is over-used now, infact the pushes are boring, people just swipe
them off in morning, they just pop up at wrong times and with wrong
deals; What do I have to do with a sale of sarees while I am a gamer,
newsbuff, moviebuff, and a shopaholic. I never bought a saree in my
life being a male, so you see “Engagement” is no more “send a
Push Notification everyday” game , its much bigger than that, there
are 100s of apps in each phone, whoever bugs too much is going to get
un-installed, If I am a 25 yr old boy and you show me push
notification of a sale of Ladies Kurties – I am not interested, I
may be interested if you push a notification for a sale on Men's
shoes; knowing your user is half the game won.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">Usually
I get Snapdeal notifications on very odd times, however one of these
days the most popular sale was on its way, it was everywhere in
newspapers and TV but no Push in the morning at 8 AM when it was
about to start; I do get a push at evenings sometimes which I hardly
entertain and I just swipe through, a normal hit ratio for e-tailers
in push notifications is about 1% may
be even less than that,
the game is not to drive sales by push but to put that pointer in the
mind of users.</span></div>
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<span style="font-family: inherit;">The
snapshot given below is of a notification promoting a music app,
while the phone user is strictly a no-music person, and sitting at
his office, the promotion should rather be focused towards music
lovers.</span></div>
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<a href="http://4.bp.blogspot.com/-3Ci075f18Lg/VHRvUUTbRmI/AAAAAAAAALM/Tc5pVpNspVQ/s1600/pic2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-3Ci075f18Lg/VHRvUUTbRmI/AAAAAAAAALM/Tc5pVpNspVQ/s1600/pic2.png" height="320" width="180" /></a></div>
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<span style="font-family: inherit;">While t<span style="line-height: 100%;">his
is what facebook is suggesting me to buy</span></span></div>
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<a href="http://4.bp.blogspot.com/-LkfX7klI4f0/VHRvf4nt4dI/AAAAAAAAALU/yPbw21scetc/s1600/pic3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-LkfX7klI4f0/VHRvf4nt4dI/AAAAAAAAALU/yPbw21scetc/s1600/pic3.png" height="320" width="152" /></a></div>
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<span style="font-family: inherit;">“Muscletech”
- which is a protein supplement, purely because i read about keeping
myself active, but does snapdeal knows about this? Perhaps not, and
they won't.
</span></div>
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<span style="font-family: inherit;">Here
is an example screenshot which I imagined for a female homemaker
using the snapdeal app, powered with knowledge of contexts.</span></div>
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<span style="font-family: Liberation Serif, serif;"><span style="font-size: 15pt;"><br /></span></span></div>
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<a href="http://1.bp.blogspot.com/-_uVw3Zhm_1w/VHRxU4LZ7SI/AAAAAAAAALg/Av2omxfcVMM/s1600/pic4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-_uVw3Zhm_1w/VHRxU4LZ7SI/AAAAAAAAALg/Av2omxfcVMM/s1600/pic4.png" height="320" width="180" /></a></div>
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<span style="font-family: inherit;">Having
a context knowledge of each user locally with api's could eleviate
this to a lot of extent, you show the relevant categories of products
and you push the right notifications at the righr time to your users
to make better chances of them buying the products or atleast to make
that cue in their minds about your products.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;">Disengagement
– An app developer may never know when a particular user decided to
stop using the app. Disengagement is inevitable, its bound to happen
with any application, the game is to get installs, make sure people
use your application (engagement), and after a certain period of time
the disengagement starts happening and it could be for various
reasons – May be your new versions are not stable enough, your push
notifications are on wrong time in wrong context, worse your
advertisements are not well targeted, your customer support sucks big
time it could be any of the reasons, and while finding out who came
on network is easy finding out finding the un-installs is not, so
whoever stopped using your app is probabaly the dis-engaged one and
that's your only cue.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;">I
uninstalled the snapdeal app, and there seems to be no special push
or emails
to get me back in the game, Why ? Because they don't know it, had
they knew how much I spend usually and when exactly did I got
dis-engaged, they might have had an idea, simply an A/B test of
finding out un-installations since last version update and what
version your users were running when they un-installed is vital to
know for finding the answer to “why did they un-installed ?”.</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: inherit;"><a href="https://www.blogger.com/null" name="_GoBack"></a>
So you see
you can't just stay
CRUD for e-commerce, the game is evolving, so evolve, now is the best
time.</span></div>
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Anonymousnoreply@blogger.com30tag:blogger.com,1999:blog-6908671418234601998.post-56729515138849418762014-09-03T16:37:00.001+08:002014-09-03T16:44:09.429+08:00A case for push(y) notifications<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial, Helvetica, sans-serif;">Push notifications have long been maligned as "intrusive" and overwhelming. I am going to go out on a tangent and make a case of them. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Push notifications should be viewed as a modern day avatar for "text messages". We are used to receiving a constant stream of text messages throughout the day. Push notifications just add to that stream and hence they are no more "intrusive" than text messages. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The problem however stems from the fact that a lot of these messages are not informational messages like text messages, but are a a "call-to-action" and ask you to play a game, open a message or complete a transaction. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">So if you really want your users to take an "action" you have be aware whether your users are in the right context and "in the moment". For e.g. if I get a push notification to play a game when I am in a business meeting I am surely going to feel annoyed, and dismiss it. However, if that same message came when I was waiting at the subway station for the train to arrive, I will feel that this is the right time and right place for the message to have shown up. What a difference, the context of a user makes to the same push notification! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Ideally, a new model of push notification should be there that should take the context into account like below: </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3xTXQwbni6ZA5xH5hEcc_AKFeFY2qWMIQBRZo1x3v3PrAkjzuh2IVl60egyDPNM1ZBzsgg6I3hxrBASki4esMkupZODFzkoY6onacoSVH2tFkFUm2whoACi-Zv617xD6VapUtBcpYfGg/s1600/PN.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3xTXQwbni6ZA5xH5hEcc_AKFeFY2qWMIQBRZo1x3v3PrAkjzuh2IVl60egyDPNM1ZBzsgg6I3hxrBASki4esMkupZODFzkoY6onacoSVH2tFkFUm2whoACi-Zv617xD6VapUtBcpYfGg/s1600/PN.png" height="153" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">This could be the basis of a new push notification system that can have many other properties</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">For example the sender could define three types of notifications</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Mj_K4RF4RzNwuJ-SaJYoQedGxCjkeTGsOsgY_PZ_ZzGSgmP923SA9UI2WusJwksfZykSjVbNDvmRKhlsP0PwcNSuaBY9IO2LUSm2mq7Ykg9ofaaJX7lOlMOZlPAi3YCwWDHMkq2PiO4/s1600/images.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Mj_K4RF4RzNwuJ-SaJYoQedGxCjkeTGsOsgY_PZ_ZzGSgmP923SA9UI2WusJwksfZykSjVbNDvmRKhlsP0PwcNSuaBY9IO2LUSm2mq7Ykg9ofaaJX7lOlMOZlPAi3YCwWDHMkq2PiO4/s1600/images.jpeg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">(1) High Priority: These notifications have to be delivered immediately. For e.g. change of password or PIN. They may use non-data channels like SMS to deliver them as well just in case the user doesn't have a data connection or its switched off.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyFsoDTL6N50eqv6J99rJuealmtGkvvPC8PQFf_b_U_zZ1V0ATABXfexJmSaK0fKCHaiq95H236A7lhbQe6qapue5MA_WmYiBU5y-_rt_FvlTAWpdFqNHix2xilHUtgcrUAzdtjNOOYTI/s1600/Unknown.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyFsoDTL6N50eqv6J99rJuealmtGkvvPC8PQFf_b_U_zZ1V0ATABXfexJmSaK0fKCHaiq95H236A7lhbQe6qapue5MA_WmYiBU5y-_rt_FvlTAWpdFqNHix2xilHUtgcrUAzdtjNOOYTI/s1600/Unknown.jpeg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">(2) Normal Priority: These are equivalent to current notifications and will use data channel only and will deliver notifications and can link to an app or website for further call to action.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc7O1iSBlMQiq7e1qURpaD1E1Uwm3f3fqR2QlAal4SM06WA2gkaS-mdy0VfJIrRq-0zJqHKJCr6ilsP1pXnfveL1s6rBgsVBoEZZqwTfeZBSwlU84hpv1WfOo81vkQvAXj-0m2-mpUQI4/s1600/Unknown.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc7O1iSBlMQiq7e1qURpaD1E1Uwm3f3fqR2QlAal4SM06WA2gkaS-mdy0VfJIrRq-0zJqHKJCr6ilsP1pXnfveL1s6rBgsVBoEZZqwTfeZBSwlU84hpv1WfOo81vkQvAXj-0m2-mpUQI4/s1600/Unknown.jpeg" /></a><br />
<span style="font-family: Arial, Helvetica, sans-serif;">(3) Contextual Notifications: These are notifications that will deliver the "best engagement" results and are delivered via a context layer that builds a predictive model to deliver the notification at the right time and right place </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> to the right user! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"> Till then, keep swiping 'em away! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com5tag:blogger.com,1999:blog-6908671418234601998.post-34847886434450838102014-06-16T18:36:00.000+08:002014-06-16T22:21:34.679+08:00SemusiSDK Accuracy - A Comparative Analysis<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
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<span lang="en-US">Semusi
has been developing cutting-edge Machine Learning solutions with its <a href="https://github.com/semusi/semusi-android-sdk">SemusiSDK</a> for Human
Activity Recognition, Demographics recognition, Place labeling and
Interest detection. As our systems have matured, we are now
benchmarking our solutions against popular Android applications in
the market.</span></div>
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<br /></div>
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<span lang="en-US">This
benchmark is against “<a href="https://play.google.com/store/apps/details?id=com.protogeo.moves">Moves</a>”, a popular pedometer applications
that measures the steps taken by a user and the duration the user has
been walking. We asked 6 people - 3 females and 3 male in their
mid-20's, to walk 500 steps. The people were between 5 feet 3 inches
to 6 feet in height and between 60-80kg in weight. We used 4 high-
and low-end devices held in hand, which took 4.47 minutes of walking
time. The GPS in all devices was turned off. The devices used were - </span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<ol>
<li><div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Samsung
S4</span></div>
</li>
<li><div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Samsung
S2</span></div>
</li>
<li><div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Moto
G</span></div>
</li>
<li><div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Micromax
A21</span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><b>Summary:</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><b>Counting
Steps - </b></span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">As
we can see from the graphs, SemusiSDK performs with </span><span lang="en-US"><b><span style="background: #ffffff;">63.39%
</span></b></span><span lang="en-US"><b>better accuracy </b></span><span lang="en-US">on
average in counting steps than Moves. SemusiSDK logged 323.5 steps on average, as against 182.58 by Moves.</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">SemusiSDK is </span><span lang="en-US"><b>63.39% more accurate </b></span><span lang="en-US">in
the best case when using Micromax A21. </span>SemusiSDK logged 285 steps on average, as against 104.33 by Moves.</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<a href="https://www.blogger.com/null" name="__DdeLink__585_2005751216"></a>
<span lang="en-US">SemusiSDK performs </span><span lang="en-US"><b>59.80%
better </b></span><span lang="en-US">for females and </span><span lang="en-US"><b><span style="background: #ffffff;">25.48%
</span></b></span><span lang="en-US"><b>better </b></span><span lang="en-US">for
males than Moves for counting steps. </span>SemusiSDK logged 340.83 steps on average for females and 306.17 for males, as against 137 and 228.17 respectively by Moves.</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><b>Counting
Walking Duration - </b></span>
</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">As
can be seen, SemusiSDK is </span><span lang="en-US"><b>3.67x</b></span><span lang="en-US"><b><span style="background: #ffffff;">
</span></b></span><span lang="en-US"><b>better </b></span><span lang="en-US">on
average for calculating minutes walked than Moves. </span>SemusiSDK logged 3.21 minutes on average, as against 0.69 by Moves.</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">In
the best case, SemusiSDK is </span><span lang="en-US"><b>9.18x better
</b></span><span lang="en-US">when calculating minutes walked than
Moves on Samsung Galaxy S4. </span>SemusiSDK logged 3.39 minutes on average, as against 0.33 by Moves.</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">As
in the plots, we can see that SemusiSDK </span><span lang="en-US"><b>5.38x
better </b></span><span lang="en-US">for calculating minutes walked
for females and </span><span lang="en-US"><b>2.56x</b></span><span lang="en-US"><b><span style="background: #ffffff;">
</span></b></span><span lang="en-US"><b>better </b></span><span lang="en-US">for
males than Moves. </span>SemusiSDK logged 3.45 minutes for females and 2.97 minutes for males on average, as against 0.54 and 0.83 respectively by Moves.</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-ZGXMEXU4Fc8/U57GUXjv1jI/AAAAAAAAACk/JZjLTkZXzf0/s1600/2contextsdk_moves_1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ZGXMEXU4Fc8/U57GUXjv1jI/AAAAAAAAACk/JZjLTkZXzf0/s1600/2contextsdk_moves_1.png" height="444" width="640" /></a></div>
<div style="text-align: center;">
Figure 1: Average steps calculated by SemusiSDK and Moves, and the actual steps walked</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><br /></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-_wkhjjA3bXs/U57GUnaraMI/AAAAAAAAACo/2hrglvm_Qq8/s1600/2contextsdk_moves_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-_wkhjjA3bXs/U57GUnaraMI/AAAAAAAAACo/2hrglvm_Qq8/s1600/2contextsdk_moves_2.png" height="448" width="640" /></a></div>
<div style="text-align: center;">
Figure 2: Average steps using Samsung Galaxy S4 over 3 Females, 3 Males</div>
<div>
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-cSpSo5LSkFI/U57GUkkQPhI/AAAAAAAAACs/6tacj7gdMpo/s1600/2contextsdk_moves_3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-cSpSo5LSkFI/U57GUkkQPhI/AAAAAAAAACs/6tacj7gdMpo/s1600/2contextsdk_moves_3.png" height="448" width="640" /></a></div>
<div style="text-align: center;">
Figure 3: Average steps using Samsung Galaxy S2 over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-HBFyNIkmNbc/U57GVZQcmnI/AAAAAAAAAC4/tkll2Hb47h8/s1600/2contextsdk_moves_4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-HBFyNIkmNbc/U57GVZQcmnI/AAAAAAAAAC4/tkll2Hb47h8/s1600/2contextsdk_moves_4.png" height="448" width="640" /></a></div>
<div style="text-align: center;">
Figure 4: Average steps using Moto G over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-8Uu7YF2G-Sk/U57GViFNSPI/AAAAAAAAAC8/dAVK4slp1eY/s1600/2contextsdk_moves_5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-8Uu7YF2G-Sk/U57GViFNSPI/AAAAAAAAAC8/dAVK4slp1eY/s1600/2contextsdk_moves_5.png" height="440" width="640" /></a></div>
<div style="text-align: center;">
Figure 5: Average steps using Micromax A21 over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-6htZCX-nqpY/U57GV4P6oGI/AAAAAAAAADA/5rAaqwMOR04/s1600/2contextsdk_moves_6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-6htZCX-nqpY/U57GV4P6oGI/AAAAAAAAADA/5rAaqwMOR04/s1600/2contextsdk_moves_6.png" height="460" width="640" /></a></div>
<div style="text-align: center;">
Figure 6: Average steps calculated by SemusiSDK and Moves for 3 Females</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-7oLwDCLF7s0/U57GWdQ4TxI/AAAAAAAAADQ/g9pqLmFWfuY/s1600/2contextsdk_moves_7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-7oLwDCLF7s0/U57GWdQ4TxI/AAAAAAAAADQ/g9pqLmFWfuY/s1600/2contextsdk_moves_7.png" height="450" width="640" /></a></div>
<div style="text-align: center;">
Figure 7: Average steps calculated by SemusiSDK and Moves for 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-h3jU4hrz6ts/U57GW8s0QtI/AAAAAAAAADY/_323Qp8GQ-o/s1600/2contextsdk_moves_minutes_1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-h3jU4hrz6ts/U57GW8s0QtI/AAAAAAAAADY/_323Qp8GQ-o/s1600/2contextsdk_moves_minutes_1.png" height="426" width="640" /></a></div>
<div style="text-align: center;">
Figure 8: Average minutes walked as calculated by SemusiSDK and Moves, and the actual steps walked</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-bOPiCiF04SM/U57GXGBwkjI/AAAAAAAAADg/e-KadQJtSdQ/s1600/2contextsdk_moves_minutes_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-bOPiCiF04SM/U57GXGBwkjI/AAAAAAAAADg/e-KadQJtSdQ/s1600/2contextsdk_moves_minutes_2.png" height="434" width="640" /></a></div>
<div style="text-align: center;">
Figure 9: Average minutes walked using Samsung Galaxy S4 over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-JcNFfZGqRHY/U57GXh81JPI/AAAAAAAAADo/aUr6GnW0QJo/s1600/2contextsdk_moves_minutes_3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-JcNFfZGqRHY/U57GXh81JPI/AAAAAAAAADo/aUr6GnW0QJo/s1600/2contextsdk_moves_minutes_3.png" height="458" width="640" /></a></div>
<div style="text-align: center;">
Figure 10: Average minutes walked using Samsung Galaxy S2 over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-NkS-7wHaRyg/U57GYLwps3I/AAAAAAAAADw/Emo8Y6f6SSU/s1600/2contextsdk_moves_minutes_4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-NkS-7wHaRyg/U57GYLwps3I/AAAAAAAAADw/Emo8Y6f6SSU/s1600/2contextsdk_moves_minutes_4.png" height="450" width="640" /></a></div>
<div style="text-align: center;">
Figure 11: Average minutes walked using Moto G over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-Z6Qe4-8gHo4/U57GYkYL1oI/AAAAAAAAAD4/Rjy6v_4ZqVQ/s1600/2contextsdk_moves_minutes_5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-Z6Qe4-8gHo4/U57GYkYL1oI/AAAAAAAAAD4/Rjy6v_4ZqVQ/s1600/2contextsdk_moves_minutes_5.png" height="454" width="640" /></a></div>
<div style="text-align: center;">
Figure 12: Average minutes walked using Micromax A21 over 3 Females, 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-xRghK4zZnlM/U57GYmHPXWI/AAAAAAAAAD8/mqy1_MBO0U8/s1600/2contextsdk_moves_minutes_6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-xRghK4zZnlM/U57GYmHPXWI/AAAAAAAAAD8/mqy1_MBO0U8/s1600/2contextsdk_moves_minutes_6.png" height="446" width="640" /></a></div>
<div style="text-align: center;">
Figure 13: Average minutes walked by SemusiSDK and Moves for 3 Females</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-9Hi67f3Kqfc/U57GZKrDy5I/AAAAAAAAAEE/ZEAj83mAYK4/s1600/2contextsdk_moves_minutes_7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-9Hi67f3Kqfc/U57GZKrDy5I/AAAAAAAAAEE/ZEAj83mAYK4/s1600/2contextsdk_moves_minutes_7.png" height="428" width="640" /></a></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div class="western" style="margin-bottom: 0cm; text-align: center;">
Figure
14: Average minutes walked by SemusiSDK and Moves for 3 Males</div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US"><b>Table
1</b></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">The
actual logged data is as below.</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Actual
Steps – 500</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<span lang="en-US">Actual
Minutes – 4.47</span></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<table cellpadding="3" cellspacing="0" style="width: 642px;">
<colgroup><col width="73"></col>
<col width="155"></col>
<col width="131"></col>
<col width="98"></col>
<col width="74"></col>
<col width="74"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0.1cm;" width="73"><div align="LEFT" class="western">
User</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0.1cm;" width="155"><div align="LEFT" class="western">
Device</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0.1cm;" width="131"><div align="LEFT" class="western">
SemusiSDK</div>
<div align="LEFT" class="western">
Recorded Steps</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0.1cm;" width="98"><div align="LEFT" class="western">
SemusiSDK</div>
<div align="LEFT" class="western">
Recorded Minutes</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0.1cm;" width="74"><div align="LEFT" class="western">
Moves</div>
<div align="LEFT" class="western">
Recorded Steps</div>
</td>
<td bgcolor="#ffffff" style="border: 1px solid #000001; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0.1cm;" width="74"><div align="LEFT" class="western">
Moves</div>
<div align="LEFT" class="western">
Recorded Minutes</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Female 1</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
507</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.37</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
383</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
259</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.92</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
53</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
1.17</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
60</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
310</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.9</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
5</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Female 2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
794</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
4.9</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
463</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
380</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
4.5</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
281</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
5.22</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
18</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
310</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.9</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
5</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Female 3</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
434</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.78</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
440</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
295</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.81</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
270</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
2</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
265</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.32</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
202</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.55</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
4.47</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Male 1</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
335</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.05</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
319</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
273</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.6</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
101</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
2</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
278</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.29</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
225</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.55</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Male 2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
554</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.38</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
469</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
2</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
232</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.78</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
163</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
293</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.94</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
176</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
329</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.69</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
435</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
Male 3</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S4</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
274</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.88</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
390</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Samsung Galaxy S2</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
290</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.58</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
270</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
2</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Moto G</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
257</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
3.31</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
234</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
4</div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="73"><div align="LEFT" class="western">
<br /></div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="155"><div align="LEFT" class="western">
Micromax A21</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="131"><div align="LEFT" class="western">
334</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="98"><div align="LEFT" class="western">
2.5995</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: none; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
181</div>
</td>
<td bgcolor="#ffffff" style="border-bottom: 1px solid #000001; border-left: 1px solid #000001; border-right: 1px solid #000001; border-top: none; padding-bottom: 0.1cm; padding-left: 0.09cm; padding-right: 0.1cm; padding-top: 0cm;" width="74"><div align="LEFT" class="western">
0</div>
</td>
</tr>
</tbody></table>
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<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
<br />
<div align="LEFT" class="western" style="margin-bottom: 0cm;">
<br /></div>
</div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6908671418234601998.post-25595519650089062192014-06-10T22:02:00.001+08:002014-06-10T22:05:35.824+08:00#BeContextAware<div dir="ltr" style="text-align: left;" trbidi="on">
Drumming the #BeContextAware beat !!<br />
E27 is a leading startup ecosystem publisher in Asia. Semusi made the short list to showcase our technology at Echelon 2014 in Singapore. Had a great day - talking to many mobile developers who were intrigued and excited about the new ways to develop exciting engaging context aware apps. <br />
<br />
We demoed Semusi API's, samples apps, customer apps and our Semusi Smart Targeting beta.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8xwA5AHbKAPBx8T691XXECK1ma-q3rPTVYdPSsHkBRHTvW_n7VjVuVFrfXeZBxdhoqjdg-vMIz8C2J-Ml_qchxgP6vCsqH_eOy4gfwfIpbxDYdi65oGErX33IWaMXfXWnFQwuMeigonU/s1600/Startup+Event.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8xwA5AHbKAPBx8T691XXECK1ma-q3rPTVYdPSsHkBRHTvW_n7VjVuVFrfXeZBxdhoqjdg-vMIz8C2J-Ml_qchxgP6vCsqH_eOy4gfwfIpbxDYdi65oGErX33IWaMXfXWnFQwuMeigonU/s1600/Startup+Event.png" height="320" width="268" /></a></div>
</div>
Dilip Mistryhttp://www.blogger.com/profile/05654325411268869878noreply@blogger.com2tag:blogger.com,1999:blog-6908671418234601998.post-29048408545924932262014-05-22T00:35:00.001+08:002014-05-22T07:06:57.859+08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<b>Marketing in the Age of Contex</b>t<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
"In marketing, content is king but context rules.
Context rules because it makes the experience relevant”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Last Sept (2013) I attended the Mobile Marketing
Forum event in India where I gave a give a talk on '<a href="http://www.slideshare.net/Diliphome/conquering-mobile-advertising-holy-grail-context-matters-dilip-mistry-semusi?qid=aef5d823-26a7-41cb-a071-6cf90c7030e9&v=qf1&b=&from_search=1" target="_blank">conquering mobile advertising holy grail: Context-Awareness matters</a>'. The premise of my
talk was that mobile marketing needed to become more engaging, relevant and
smarter! In a world of 'one size fits all' marketing, I urged mobile
marketers to start to think about realizing the full potential of mobile
marketing and to deliver on the promise of engaging 'right message, right place, right time' sometimes referred to as 'marketing in the moment'. A prerequisite to
deliver on this promise, was for marketers to start thinking about a user's context, succinctly referred
to as 'context awareness'.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To illustrate the potential power of context in marketing I
previewed Semusi work on activity context and demoed how mobile banner ads
could change in real time based on the user activity - sitting, standing etc<br />
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihcw_uTC9jDWrAEr7zPDt2S4Jv8FK86XfRDFfBiuhKmH-AonqSRf5jMmWQ4-XZ6DriSAZr-a2wYp6yPAG4Z4VvVONugIB0lG-poieIyC3Ne6K4Llr5MP2GhQaCsF4tFLByFL0XChGQi9w/s1600/Age+of+context+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihcw_uTC9jDWrAEr7zPDt2S4Jv8FK86XfRDFfBiuhKmH-AonqSRf5jMmWQ4-XZ6DriSAZr-a2wYp6yPAG4Z4VvVONugIB0lG-poieIyC3Ne6K4Llr5MP2GhQaCsF4tFLByFL0XChGQi9w/s1600/Age+of+context+2.jpg" height="200" width="133" /></a></div>
<div class="MsoNormal">
In Nov (2013) Robert Scoble & Shel Israel‘s launched
their high anticipated book 'Age of context'. The authors did a great job in
making the case that the combination of 5 forces; Mobile devices, data,
sensors, social and location will give rise to a new era where context will
play a central role.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“As discrete entities, each force is already a part of life.
Together they have created the conditions for an unstoppable perfect storm of
epic proportion"<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The great thing about a high profile book launch is that its
gets everyone talking. Over the past few months I have enjoyed talking to many
marketers about the relevance of context in marketing. In these discussions, marketers often ask for
comparisons with native advertising and web based contextual marketing where
content is used to understand context. We believe content consumption for a user is at best one signal of user context.
To truly understand user context requires deciphering multiple signals -
content, location, sensors to name a few.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Semusi is 100% focused on fusing multiple signals to provide
an easy to use context awareness platform for marketers and developers. In my interactions
with marketers, many of them remarked
that whilst understanding the activity context of users in exciting, it would
be great to understand the Demographic Context for users;
Gender, Weight, Heights...using sensors. <span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;">Well the Semusi team got to work ....today at
the Mobile Marketing Forum in Singapore (May 2014) I will be demoing Demographic Context in action! I look forward to meeting marketers and brainstorming how marketing will change in the Age of Context.</span></div>
</div>
Dilip Mistryhttp://www.blogger.com/profile/05654325411268869878noreply@blogger.com1tag:blogger.com,1999:blog-6908671418234601998.post-17613581224988190262014-02-28T23:03:00.002+08:002014-02-28T23:03:39.870+08:00The Places in our lives<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
This post is about how “Places” as a semantic notion is more
powerful in some ways than “Location” as a geophysical notion. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Take a look at how you interact in offline or physical
world. Do you say “I am at A-41 Corenthum, Tower A…. (or equivalently I am at 28.6272, 77.3735)“
or do you say “I am at <u>office</u>” <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The former is a way of expressing Location and the latter is
a way of expressing a Place. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A lot of services over time have been built using LBS (or
Location Based Services) but unsurprisingly none of them have been successful.
Whilst people have given several reasons, one of the reasons could be that just
because you are in a particular location doesn’t mean that you are interested
in services for that location, even though the likelihood is there. For e.g. just because you are in the vicinity
of a Pizza Hut doesn’t mean you are interested in buying a Pizza. You could be
passing that location regularly everyday on your commute. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So what really matters is the significant locations in your
life, like Office, Home or Transportation (if you consider a car or a bus as a
Place) <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What about business establishments that want to target users
who are in vicinity – the poster child of LBS? Well, they should look at other
signals – for example is the user found in other “Places” like the current
business? Is the user in the vicinity of a Place that serves food and its lunchtime?
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I think that the discussion has to move beyond Location to
Place, Time, Demographics, and other aspects of a User to enable these services
to be meaningful and succeed. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
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Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com0tag:blogger.com,1999:blog-6908671418234601998.post-46858121451134976822013-09-23T16:35:00.001+08:002013-09-23T16:35:39.297+08:00Use Cases for Mobile Context Aware Systems<div dir="ltr" style="text-align: left;" trbidi="on">
In the previous post I had discussed why are context aware systems important now (<a href="http://blog.semusi.com/2013/08/why-are-context-aware-systems-important.html" target="_blank">link</a>)<br />
<br />
Its natural to ask that given this importance, how can these systems be useful.<br />
<br />
Well, before we answer that question we have to define what "context" is<br />
<br />
We like to define context by breaking it down into 4 parts (Who, What, Where, When)<br />
<br />
Who: This is your identity and relates to your gender, age, weight, height, background, profession etc<br />
What: This looks at what your current activity, ambience or interests are.<br />
Where: This is your location (not just a lat, long) but also what type of taxonomy can we attach to that location for e.g. home, office, commercial, residential, restaurant, etc and also add more attributes around that location.<br />
When: This tells you what time of the day, week, month, year etc is relevant to the current context.<br />
<br />
So, given this definition of context we can define that a context can be used (i.e. personalised) as follows<br />
<br />
WHEN a WHO is doing WHAT at WHERE then do ACTION<br /><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOQpqGVjfMKFeYld30QkvWyQRlgS48D33e3Ay4tx30sxrA9rCGddOEfiSrC4DSZJQcXxP-4DYMMPeUO2bCg7voNEalVtS7vDVpIs1zCWHDGOE6P4dxOV4NetaHvFp7Z6EF7piaumc3INM/s1600/Slide05.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOQpqGVjfMKFeYld30QkvWyQRlgS48D33e3Ay4tx30sxrA9rCGddOEfiSrC4DSZJQcXxP-4DYMMPeUO2bCg7voNEalVtS7vDVpIs1zCWHDGOE6P4dxOV4NetaHvFp7Z6EF7piaumc3INM/s640/Slide05.jpg" width="576" /></a></div>
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The use cases can then be derived as following<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6t7_yBfBKXOytG8U062y_XR3b-A-HkSNwLMh_IRXirgzUZguJR_qgNIbc8jjDp9JWrpu0w6tfCmUaTMe9A5Eck59mvXKbqLhdpfdJg8aoN1wLFD1Woj2I0cIcYuZek2qawEG0L8DsI6s/s1600/Slide08.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6t7_yBfBKXOytG8U062y_XR3b-A-HkSNwLMh_IRXirgzUZguJR_qgNIbc8jjDp9JWrpu0w6tfCmUaTMe9A5Eck59mvXKbqLhdpfdJg8aoN1wLFD1Woj2I0cIcYuZek2qawEG0L8DsI6s/s640/Slide08.jpg" width="576" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9GwVh31LK4_Bn52h2bdrNBsAnmfUqgWi6wUpzGrucwEer1eZgmVpD25pf9mlsrCmeYOSAmmYea9h_XMkS4XtJ7hbakhdxrpSKh7_YO72R33AiV0FnSXB92TAwwX-ymAoog8i21NLK9Yk/s1600/Slide11.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9GwVh31LK4_Bn52h2bdrNBsAnmfUqgWi6wUpzGrucwEer1eZgmVpD25pf9mlsrCmeYOSAmmYea9h_XMkS4XtJ7hbakhdxrpSKh7_YO72R33AiV0FnSXB92TAwwX-ymAoog8i21NLK9Yk/s640/Slide11.jpg" width="576" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3T5QmWFFp2abMLP0J550UjobzjJos0jDoM9z0HxfZ-cagnGCkwNWM66OhHumhGT7XH2DAtyCCqhVqLx4QIbbAyu5oYLDkyBFQPhA8IeD3gg-bdIJKL0lwmrwFmHy5fPIUVe_RQfRXg_o/s1600/Slide08.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3T5QmWFFp2abMLP0J550UjobzjJos0jDoM9z0HxfZ-cagnGCkwNWM66OhHumhGT7XH2DAtyCCqhVqLx4QIbbAyu5oYLDkyBFQPhA8IeD3gg-bdIJKL0lwmrwFmHy5fPIUVe_RQfRXg_o/s640/Slide08.jpg" width="576" /></a></div>
</div>Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com1tag:blogger.com,1999:blog-6908671418234601998.post-74024728839105127992013-09-17T15:52:00.002+08:002013-09-17T16:15:32.765+08:00Mobile Marketing - Context Awareness Matters<div dir="ltr" style="text-align: left;" trbidi="on">
In this presentation at MMF 2013 Dilip gives a glimpse of what is possible if you are aware of the "activity" context of the user and why context matters in advertisement.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/26059591" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/Diliphome/conquering-mobile-advertising-holy-grail-context-matters-dilip-mistry-semusi" target="_blank" title="Conquering mobile advertising holy grail: Context-Awareness matters - Dilip Mistry SEMUSI">Conquering mobile advertising holy grail: Context-Awareness matters - Dilip Mistry SEMUSI</a> </strong> from <strong><a href="http://www.slideshare.net/Diliphome" target="_blank">Semusi</a></strong> </div>
<br /></div>
Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com2tag:blogger.com,1999:blog-6908671418234601998.post-83372842309297975552013-09-06T16:42:00.000+08:002013-09-06T16:42:35.947+08:00Singapore Quantified Self<div dir="ltr" style="text-align: left;" trbidi="on">
Watch Dilip Mistry enthrall the audience with his tricks at the Singapore QS meet :-)</div>
<iframe width="420" height="315" src="//www.youtube.com/embed/SWzhaniNL34" frameborder="0" allowfullscreen></iframe>Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com1tag:blogger.com,1999:blog-6908671418234601998.post-81220040504410904832013-09-02T23:12:00.002+08:002013-09-02T23:12:48.448+08:00Semusi Activ SDK - Developer Q&A<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/4fkOL4xtPOQ?feature=player_embedded' frameborder='0'></iframe></div>
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Sr. Solution Architect - Brijraj Singh, responding to some basic questions related to Activ SDK.</div>
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Download the Activ SDK at <a href="http://dev.semusi.com/">http://dev.semusi.com</a>.</div>
<br /></div>
Anonymousnoreply@blogger.com3tag:blogger.com,1999:blog-6908671418234601998.post-48255431062749422202013-08-31T21:35:00.000+08:002013-09-02T16:58:47.249+08:00Why are Context Aware Systems Important now?<div dir="ltr" style="text-align: left;" trbidi="on">
Well, some of you may be asking that Bill et. al. have been talking about this for last 17-18 years. So, what is new? Is this just old wine packed in a new bottle?<br />
<br />
Its true that Contextual/Ubiquitous Computing has been talked about for more than a decade and a half now. But there were three key elements that have come together recently that will lead to an explosion of systems, applications and services that will make Context Aware Systems mainstream.<br />
<br />
(1) First, there are now more than a billion smartphones with inexpensive sensors embedded in it.<br />
(2) Second, these smartphones are connected 24x7 to "cloud" i.e. large banks of servers that can grow computing/storage on demand and in an elastic manner. So, all the data that the sensors are producing can be stored/crunched on phone/on cloud.<br />
(3) Lastly, we have seen Machine Learning/Data Science applied to "Big Data" and primarily driven by web in early part of last decade but now more and more mobiles/sensors and Internet of Things will drive the Big Data generation, storage and analysis.<br />
<br />
This trifecta or triple play has really caused the perfect storm.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIZihGk6wcl3vTfOlmvGaK19DLAc37m4BT08iFi9zwfMey2vgotx63ZyCiN4z1IAh0Fi1LqD-uJJcwtTRmEg-fxuRxQZQZ52fYPrCEkjz-Xc3f-4PD6yqnVYg8sYuMBiHAmrPjS3gh7aw/s1600/Trifecta+for+Context+Awareness.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIZihGk6wcl3vTfOlmvGaK19DLAc37m4BT08iFi9zwfMey2vgotx63ZyCiN4z1IAh0Fi1LqD-uJJcwtTRmEg-fxuRxQZQZ52fYPrCEkjz-Xc3f-4PD6yqnVYg8sYuMBiHAmrPjS3gh7aw/s320/Trifecta+for+Context+Awareness.png" width="320" /></a></div>
<br />
<br />
In the next post I will talk about various types of contexts and what they mean. Stay tuned! </div>
Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com190tag:blogger.com,1999:blog-6908671418234601998.post-49457694962858107982013-08-17T21:07:00.002+08:002013-09-04T10:19:33.199+08:00Introduction to Context Aware Systems<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: inherit;">Hello there,</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Welcome to a new blog about Context Aware Systems. We intend this to be a destination site for people to discuss and find out information about Context Aware Systems.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Lets begin with some basics ....</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">What are Context Aware Systems? </span><br />
<span style="font-family: inherit;">Well this friendly entry from Wikipedia, sets it into perspective </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><a href="http://en.wikipedia.org/wiki/Context-aware_pervasive_systems" rel="nofollow" target="_blank">Context Aware Systems</a></span><br />
<span style="font-family: inherit;"><br /></span>
<i><span style="font-family: inherit;">"<b style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;">Context-aware computing</b><span style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"> refers to a general class of mobile systems that can sense their physical environment, and adapt their behavior accordingly."</span></span></i><br />
<i><span style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"><span style="font-family: inherit;"><br /></span></span></i>
<span style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"><span style="font-family: inherit;">Here are a couple of more definitions</span></span><br />
<i><span style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"><span style="font-family: inherit;"><br /></span></span></i>
<br />
<span style="font-family: inherit;">"software that examines and reacts to</span><br />
<span style="font-family: inherit;">an individual’s changing context.”</span><br />
<div style="font-size: 14px;">
<span style="font-family: inherit;">- Schilit, Adams, & Want 1994</span></div>
<div style="color: #556e97; font-size: 14px;">
<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;">“…aware of its user’s state and</span><br />
<span style="font-family: inherit;">surroundings, and help it adapt its behavior”</span><br />
<span style="font-family: inherit;">- Satyanarayanan 2002</span><br />
<br />
<span style="background-color: white; font-size: 13px; line-height: 19px; text-align: -webkit-auto;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-family: inherit;">Lets break the phrase down into words to better understand what it means</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">What is Context?</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">“any information that can be used to</span><br />
<span style="font-family: inherit;">characterize the situation of an entity.” (Dey et al., 2000)</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Identity (Who)</span><br />
<span style="font-family: inherit;">- Activity (What)</span><br />
<span style="font-family: inherit;">- Time (When)</span><br />
<span style="font-family: inherit;">- Location (Where) </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">What is Aware?</span><br />
<span style="font-family: inherit;">A system that can "sense" what is the current context is an aware system. Most systems built till recently have been unaware of what is the context - for e.g. screensaver going on during a presentation etc. Contrast this to a smartphone today that turns off the screen as soon as you bring it close to your ear using a proximity sensor. This smartphone is "partially" aware of the context. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Why is this important now? </span><br />
<span style="font-family: inherit;">Well, up until recently we didnt have systems that were aware of the context - one of the most important context items was "Location" that could not be ascertained due to a few reasons: </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">(1) The internet that forms the backbone of the computing systems today has addressing that is designed to be location agnostic. This is a good principle when it comes to distributed computing but alas fails miserably when you want to know the current location (one of the most </span>useful features of the context) You dont know whether the user is from India or Indiana on the internet. Later on two things happened that alleviated this problem<br />
Companies like MaxMind built GeoIP databases that mapped a user's proxy IP address to their location. So one could tell with relative certainty what was the location of a user. However, this was not absolute - try logging in from Asia via a proxy in US and most systems including Google thinks that you are "located" in US.<br />
The second and important thing that happened is that GPS (earlier a military grade technology) started appearing in commodity smartphone systems. Suddenly, one could pinpoint the location of the user to within a few feet. This really jumpstarted the Context Aware Systems and a whole host of applications under the LBS (Location Based Services) banner came into being.<br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">(2) The other reason was that till recently many sensors did not exist in computing systems. Sensors help in "sensing" context and hence makes them "aware". Again, the advent of smartphones with multiple sensors changed that. See the following picture (courtesy OpenSignal) that shows the number and type of sensors in recent Android based Samsung phones </span><br />
<span style="font-family: inherit;"><br /></span>
<br />
<ul class="table" style="color: #585858; float: left; font-family: helvetica; font-size: 14px; line-height: 23px; list-style: none; margin: 12px 0px 0px; padding: 0px 20px 0px 40px; text-align: -webkit-auto; width: 400px;"><center>
<table id="notouch" style="height: 200px; width: 400px;"><tbody>
<tr height="5.22%"><td align="center" width="35%">Relative humidity</td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#333333" style="color: red;" width="16.5%"></td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Env. temperature</td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#333333" style="color: red;" width="16.5%"></td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Barometer</td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#333333" style="color: red;" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">NFC</td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Gyroscope</td><td bgcolor="#333333" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Accelerometer</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Bluetooth radio</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">WiFi radio</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">FM radio</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Cell radio</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Front camera</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Rear camera</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">GPS</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Magnetic field</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Light flux</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Battery temp.</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Microphone</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%">Touch</td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td><td bgcolor="#15BD20" width="16.5%"></td></tr>
<tr height="5.22%"><td align="center" width="35%"><b></b></td><td width="16.5%"><center>
<b>S</b></center>
</td><td width="16.5%"><center>
<b>S II</b></center>
</td><td width="16.5%"><center>
<b>S III</b></center>
</td><td width="16.5%"><center>
<b><br /></b></center>
<center>
<b><br /></b></center>
<center>
<b>S IV</b></center>
<div>
<br /></div>
<div>
<b><br /></b></div>
</td></tr>
</tbody></table>
</center>
</ul>
<div dir="ltr" style="text-align: left;" trbidi="on">
(3) However, the presence of sensors alone was not sufficient, sensors can generate a lot of data very quickly. How do we make sense out of so much data that is generated so quickly? Multiply that by almost 1 billion people who are carrying smartphones and you can get a sense (no pun intended) of the scale of this problem.<br />
<br />
Solution: Enter big data.<br />
<br />
Using commodity machines and smart machine learning/data software systems were built that could analyze massive amounts of data quickly and hence complete the last part of the puzzle, i.e. the system could "adapt" to the "context" and change their behaviour accordingly.<br />
<br />
More later.<br />
<br />
Keep reading.
</div>
</div>
Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com2tag:blogger.com,1999:blog-6908671418234601998.post-60217447927502454362013-08-16T20:09:00.000+08:002013-08-16T20:16:05.656+08:00Introduction to Semusi & Context Awareness<div dir="ltr" style="text-align: left;" trbidi="on">
<iframe width="420" height="236" src="//www.youtube.com/embed/5dx2n8mPOXs" frameborder="0" allowfullscreen></iframe>
<br /></div>Tarunhttp://www.blogger.com/profile/12221241251399499392noreply@blogger.com0