In this presentation at MMF 2013 Dilip gives a glimpse of what is possible if you are aware of the "activity" context of the user and why context matters in advertisement.
Conquering mobile advertising holy grail: Context-Awareness matters - Dilip Mistry SEMUSI from Semusi
Hm, very congnitive and interesting presentation. It would be supercool if in the internet was more similar presentation, cause in my opinion it helps many people so much. I want to be useful to, so I can recommend you this great service get redirected intistele.com/solutions/business_owners that may help you to develop your business very fast!
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